Search engines are the #1 way customers are looking for the products they purchase. Are you there? Learn how to grow your business with Search Engines when you see the entire system.
Search Engines are incredibly powerful in today’s marketplace. They have changed the world over the past decade by literally transforming the Internet.
Think about it:
- Search engines have completely replaced the Yellow Pages.
- Google.com is the #1 most visited website in America.
- Google is where most Americans go for all their information.
- Google is now a verb in our dictionary.
Today, people search for everything on the Internet. This is especially true for researching insurance options. Having a strategy to leverage search engines to FIND, SELL, and KEEP more customers profitably is necessary for your immediate growth and long-term success.
There are two main search engine strategies:
- Search Engine Marketing (SEM) – SEM is paying for traffic from major search engines to your website in order to convert the traffic into sales opportunities. It is a powerful way to generate inbound leads and increase your sales numbers profitably.
- Search Engine Optimization (SEO) – SEO is getting your website to rank on major search engines for keywords specific to your business. When executed properly, SEO will yield substantial traffic, leads, and sales to your business, without any advertising cost.
Like most areas of digital marketing, search engines are most successful as part of a complete system. Properly optimizing your website and landing pages are important, but so is your social media, blogging, email, and other digital marketing strategies.
Discover how Astonish can help you make more money using an effective Search Engine Strategy.