How to Create Business Connections Utilizing LinkedIn

By: Tim Sawyer, President and Co-Founder of Astonish Results

As greater concentration on social media websites have led to the development of more personal and professional networking opportunities, it is difficult to envision how our society would be without platforms such as Facebook, Twitter, and LinkedIn.

We live in an era where anything can be shared by anyone online. As a result, your agency cannot afford to ignore the growth opportunities that are resulting from the benefits of social networking. If you have not revised your insurance agency marketing strategy, then you are falling BEHIND!

As you develop your marketing strategy, there are an overwhelming amount of options available that can help you get going. Before you get started, you need to consider the following questions. Will you build your agency’s brand? How do you do this while also expanding your company’s networking opportunities? Finally, how do you promote trust in your products to the MODERN consumer?

One social media platform that continues to become increasingly popular is LinkedIn. LinkedIn has become a more widely used tool by insurance professionals to expand their networking opportunities, brand their agency identity, promote products and services, and meet new clients and job candidates.

Your agency LinkedIn profile is EXACTLY like a company profile and it should be tailored to properly represent your brand! Constructing a strong company profile will help your agency establish credibility in the social media market. It should also be filled with rich keywords so those who are searching for information about your agency can conveniently find information about you and your company.

With 85% of today’s modern consumer doing their shopping on the Internet, LinkedIn has become a more efficient way for insurance agencies to discover more clientele. The interface of LinkedIn allows agents to search for prospects by industry, and to share their expertise. By surveying the LinkedIn scene while utilizing the networking tools offered, you can potentially discover new prospects and build up your book of business. Check out the Insurance Marketing HQ blog post on how to best utilize LinkedIn as an agent.

As an insurance professional, you need to always be looking to expand your network. In order to do that, you NEED to meet more people. To be successful in any industry, it helps a great deal if you KNOW people.

Use your company’s connections to increase your network and help you get introduced to other companies and professionals within your industry. These types of people can be of great use to you at any point in the future and they may refer you to others. Regardless if it is an insurance sales lead or a new hire lead, that relationship between you and the prospect will be stronger because you were referred.

By beginning to leverage LinkedIn’s marketing capabilities, you will begin to build your agencies brand and establish credibility within your community. Utilizing the power of LinkedIn will help your agency dramatically boost its sales opportunities!

Call us today at 1.888.899.1936 to speak with a dedicated Astonish Results representative who will schedule a tour of our unique insurance marketing system for you, or sign up online for a FREE virtual presentation today!