Passion and Teachability Will Drive Your Business

By: John Boudreau, COO and Co-Founder of Astonish Results

One underlying issue within the Independent Insurance Industry today is that agency owners are losing passion for their business. Whether it is the tough economic times or competition from the direct writers, these agencies are not generating the same business they once used to.

Additionally, insurance agency owners, and agents, are struggling to understand how to fix these internal problems; while also maintaining the same drive that had propelled there business to success in the past.

If this describes how you feel about your agency, then you are at a crossroads. You can give up now and let your book of business shrink, or you can get the help you need, while discovering new ways to rebuild your insurance agency marketing strategy!

In order to instill positive change in your agency, business owners and their employees NEED to be willing to change and adapt to the ways of the Modern Consumer. Teachability is one of the best qualities your staff members can have.

If your agency consists of employees that are coachable individuals – with the right attitude and motivation – these qualities will go a long way towards putting your agency back on the map; while also replanting the seeds needed for positive growth and development!

Struggling insurance agencies need to allow themselves to be teachable and be willing to adapt their marketing principles to include the most up-to-date strategies and tactics. Whether it’s launching a niche blog, signing up for a Google+ account or participating in Twitter chats; agencies seeking real growth must make themselves visible to their customers.

Are you ready for change? Ask yourself, if you are a coachable individual? When you need help, do you proactively seek it? Or, do you assume you know everything and attempt to fix the problem yourself?

In order to properly adapt your agency to the digital era, it requires an open-minded individual that will be willing to accept new ground-breaking ideas and different ways of thinking. Creativity and ingenuity are key.

For business owners that do not believe marketing is changing; you are in for a rude awakening. Over 85% of consumers today do not use the Yellow Pages or walk into your agency to inquire about insurance products anymore. They do their shopping on the Internet.

Have you allocated 85% of your marketing budget towards Internet Marketing? Does your agency embrace change with open arms? If not, then you may be halting your own success.

However, there is good news here. It is not too late to make a change!

At Astonish Results, we are very passionate about getting insurance agencies excited about their business again! Since our inception, we have been discovering new ways to help independent insurance agencies compete with the bigger fish, build a sense of community, and close more sales!

Discovering new ways to reach customers today is one of the bigger challenges your insurance agency faces as we continue to move forward in 2011. By allowing yourself to become teachable, you will learn how to FUEL your agency with the passion and drive it needs to successfully grow your book of business.

Want to instill positive change in your agency? With the creation and implementation of a blended online strategy, let us help you change your agency forever. Call us today at 1.888.899.1936 to speak with a dedicated Astonish Results representative who will schedule a tour of our digital insurance marketing system for you, or sign up online for a FREE virtual presentation today!