NO Leads For You!

NO Leads For You!
by Adam DeGraide

I was recently called by a great Astonish Results client that needed help generating more leads. Over the past 15 years as a digital marketing leader, every client has had this same desire; that’s usually why they hire me. This call, however, was unique. When I looked through their sales pipeline, I saw that my team had already generated over 1,000 leads in past few months for them—a magnificent feat. We got on the phone and I politely explained to them that the last thing they need is another lead!

I’m telling you this because in my experience as a digital marketing expert, sales trainer, and business consultant, I’ve found this to be a systemic problem for most local insurance agencies. The thought is that increased lead flow is going to solve their sales problems; and if they can just get more opportunities they’ll be more likely to close more business. The truth is that most agencies have more leads than they know what to do with. Literally.

Often, agencies are so focused on the deal they’re currently closing that they allow holes to exist in their pipeline. Therefore deals inevitably fall through the cracks. Even more often, the agency doesn’t have a clearly defined sales process in the first place. Whatever the struggle is for your agency, the steps to solving the “more leads” issue starts here:

1. Develop a clearly defined sales process
2. Turn that sales process into a status-driven pipeline from lead to sale
3. Track, monitor, and measure your sales pipeline consistently
4. Have a strategy to nurture all your leads from lead to sale
5. Have a strategy to resurrect all your lost opportunities

At Astonish Results, we’ve developed the Virtual Profit Center in order to solve this issue for our insurance professionals. The Virtual Profit Center already has the insurance agency’s sales process clearly defined and outlined in a status-driving pipeline, so you don’t have to. It was built to make it easy for you to track, monitor, and measure your pipeline, while automating 90% of the work that your sales and service staff currently do manually. If you’re like most agencies, and think that getting more leads is going to solve your sales issues, think again. You need a system designed to help you take the opportunities you already have, the ones that are sitting on the table right now, and turn them into cash.

To learn more about the Virtual Profit Center and see the complete Astonish Results digital marketing system, schedule a free, customized Virtual Presentation today at www.astonishresults.com or by calling us at 877-905-1999.