Believe in Your Vision and Your Agency Will Develop a Culture for Success

By: Tim Sawyer, President & Co-Founder of Astonish Results

A visionary leader is someone who not only sets a vision and purpose of success, but also is able to articulate it to others helping them to believe in the common goal set for the agency. I think most of us agree that during the course of a career in any agency, including the insurance industry, there is often times this underlying tension as a result of reoccurring stereotypes that burdens our company’s vision.

But let’s take a look at the positives. A career in the insurance industry is one that can transform a strong group of individuals into a team that fosters a positive image of success and sets a vision from the start.

Setting a vision and goal-oriented standards for your business is just the tip of the iceberg. After you establish a mission and vision for who you are as a company, and where you want to be going, you need to believe in that vision whole-heartily.

Former CEO of General Electric (GE) once said, "No company, large or small, can succeed over the long run without energized employees who believe in the mission and understand how to achieve it." Three key words in this quotation hold the secret to motivating employees: "energized," "believe," and "understand."

However, in order to succeed at fully establishing your vision you will need to live and breathe it, not only in the workplace but also, in your everyday life. Keeping these key notions of belief, enthusiasm, and understanding where you want to go will always bring out the best in you and the people around you; keeping you all on the same page, striving for the same overall goal.

"People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily,” stated by Zig Ziglar.

So, as an agency owner what do you do? Reinforce the core vision throughout meetings, interviews, and daily activities at the office. It’s the domino effect. If you believe, then the next person will and so on. If there is one person with a negative attitude then everyone below that person will fall. As the leaders in your agencies it your job to reinforce these goals, visions, and missions so that no one falls and everyone stays energetic.

Three positive objectives within your agency should be:

• Be positive and energetic
• Understanding the objective and be able to take feedback to change for the better
• Believe the Company’s Mission and Vision

Ultimately, the agency with strong communication, vision, and mission will create this culture of a “lets do this” attitude. Leading with passion will create a strong, positive culture for your people to follow, while setting the expectation for a successful agency.

Interested in learning more about how you can implement visionary leadership at your agency? As the leading provider of digital marketing and training services for the independent insurance industry, Astonish Results is perfectly poised to lead business owners, like you, to success. With the creation and implementation of a blended online strategy, combined with the most effective training tools, we can help change your business forever.

Call us today at 1.888.899.1936 to speak with a dedicated Astonish Results representative who will schedule a tour of our unique digital marketing and insurance sales training system for you, or sign up online for a FREE virtual presentation today!