How To Educate Your Prospects and Customers

business man and clients discussing concepts

By Ron Mason “Great service” and “product knowledge” are common points of differentiation given by most agencies as to why customers should buy, and stay, with them. However, there are two key reasons why these are not effective differentiators. They are ubiquitous. If everyone is saying the same thing, it is by definition lacking in uniqueness. These are base-level expectations by clients. Here is some tough love. The lack of exclusivity in your messaging is only part of the reason why it’s tougher for you to win new clients today. Today’s consumer is faced with what renowned psychologist Barry Schwartz…

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10 Sizzling Social Media Post Ideas For August

By Allie Viau The summer is in full swing, but that doesn’t mean you can slack when it comes to your agency’s social media efforts! To make it easier for you to fill in your social media calendar for August, we’ve put together some post ideas for you to share with your followers. #MotivationalMonday idea: “I don’t believe you have to be better than everybody else. I believe you have to be better than you ever thought you could be” – Ken Venturi August is National Panini Month! Does someone in your agency have a killer homemade Panini recipe? Share…

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Qualifying Sales Leads: Lead Scoring & Lead Grading

Converting Leads to Sales

By Theresa Navarra For any business, attracting a large volume of leads is top priority. However, according to 61% of leads are sent directly to sales; however, only 27% of those leads are qualified. A 10% increase in the quality of leads translates to a 40% increase in sales productivity. Good news: There is a way for your agency to spend your effort on the right type of lead. Since today’s consumer is more control of the buying process than ever before, your agency needs to lay the framework for qualifying what type of customer is ideal and ready to…

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Simple Communication Strategies to Help You Connect with People

Business men shaking hands

By Deirdre Weedon People will forget what you said People will forget what you did But people will never forget how you made them feel. -Maya Angelo These wise words by the late celebrated poet Maya Angelou point out that the way people make other people feel is conveyed by something greater than words and action. She contends that people forget your words and actions, but they remember how you make them feel. How you make someone feel is often communicated through signals that you aren’t even aware you are sending. Likewise, the recipient of those signals isn’t even aware that he or she is receiving them. This…

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Insurance Journal: Why Facebook Is Still Relevant

Social Media Note

It’s no secret — and no surprise — that Facebook and other social media platforms have begun pushing businesses toward a paid advertising model. Although companies continue to rely heavily on organic reach, Facebook isn’t backing down. It fought back by reducing business Pages’ organic reach to around 6 percent. With all these changes, agencies may start to reconsider the viability of Facebook as a marketing platform, but it’s important not to make any hasty decisions. In this article in Insurance Journal, learn why Facebook still has value and how insurance agencies can use it effectively to engage customers. Learn…

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Heat Up Your Blogging Strategy With These Ideas

By Allie Viau Between juggling the various priorities of your agency and trying to catch some rays this summer, we understand that spending time coming up with blogging topics may not be on the top of your “to do” list. Don’t worry; we’ve got you covered with a list of seasonal, relevant blog topics to get you started in August! Did you know that August is Children’s Eye Health and Safety Month? Take this opportunity to write a blog sharing crucial safety tips in order to help parents keep their kids safe at home and prevent common eye injuries. Summer…

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5 Tips for Increasing Workplace Productivity

Prioritization List

By Megan Donaldson There are few people in this world who can claim to be 100% productive in the office – mostly because there is always room for improvement. Time management does not come easily to everyone. So, like with many issues, the first step is to admit you have a problem. Admit it, your time management can be better. Your team’s time management can be better. So, get better! Let’s discuss a few tips for increasing workplace productivity. Create a Prioritized To-Do List One of the most basic ways to keep on track with work tasks is to create…

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Marketing Objectives For Sales Retention

Customer Retention on Blue Puzzle.

By Theresa Navarra There is a fundamental principal in sales and marketing that says that it costs as much as 5 times more to acquire a customer than to retain an existing customer. Although it is incredibly difficult to quantify that for every market and every company, it is true that you will spend more time and effort acquiring a new customer than you will retaining one. Why? Take a look at your sales funnel. Your agency’s marketing objectives for acquiring a new customer start at the top with the entire available marketplace. From there, you must attract and engage…

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How to Retain Insurance Customers with Inbound Marketing

Facebook Screenshot - Spivey Insurance Group

By Shawna Arnold Having a well-rounded inbound marketing strategy is integral to your insurance agency’s online success. Not only is inbound marketing great for branding your agency to prospective customers and selling them on why they should work with you, it’s also great for maintaining a brand presence to your existing book of business. Retaining your current customers can be tough in today’s market, given all of the “instant quote” options available online and the endless amounts of money the big carriers and companies are pouring into advertising. Your customers started working with your agency for a reason; inbound marketing…

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SMB CEO: Use LinkedIn To Expand Your Agency Reach

When you started your insurance agency, you probably set up a Facebook page. Maybe you even made a Twitter account. But did you create a LinkedIn profile? Many small businesses overlook LinkedIn when they’re developing their social media presence, but this platform has the potential to impact every area of your company from recruitment to sales. In this article in Small Business CEO, learn what sets LinkedIn apart in the social media realm, how to get started, and how small businesses like  your insurance agency can use LinkedIn to expand their reach. Learn how LinkedIn can benefit your agency, starting…

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