Facebook Launches ‘Local Awareness’ Ads

Map with a pin

By Shawna Arnold Earlier this month, Facebook announced a new type of advertising available to businesses: Local Awareness. This new advertising medium is aimed at targeting local small business owners, much like independent insurance agencies. According to Facebook, there is one main objective behind this: to “help [small business owners] create ads that will reach [their] local audience at the lowest possible cost.” The social media network is working to make advertising simple and affordable for small businesses. How Local Awareness Works Local Awareness ads work to help small business owners connect with more customers. While Facebook will pre-select an…

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Motivating Your Agency’s Employees

Team working together, motivation for success.

By Rob Washburn In the insurance industry, there is a common thread of principals having difficulty motivating their employees to continue to work hard and work toward the goals an agency principal has established. Motivation is not always gained from monetary means. Here are some ways to increase motivation among employees without giving raises: 1. Keep your employees informed Agency principals often have a clearer view into the big picture for the agency. Managers often view things as common knowledge, but the fact is that all of your employees may not have a clear picture. Whether it be related to marketing plans,…

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Customers Will Give Big Thanks for These 3 Things

By Giana Campanale With everyone posting about autumn and the holidays, it’s easy to feel the need to overstuff your website to gain more attention and drive traffic into your site. Well, save overstuffing for your turkey! Here are three easy ways your website can keep up and not get lost among the competition: Spicing Up Your Site with Fall Images: Your homepage is an extremely integral part of your site and the user experience. Why let it become boring? By adding some fresh fall images to your site, it keeps your front page fresh with new content and shows visitors…

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5 Lead Sources Your Agency Can’t Live Without

sales compass pointing to customer

By Mark Wolf My last blog was an introduction to a short series on an item of extreme interest to just about every agency in the nation: Leads. You can catch up on part one, here. We touched on what constitutes a lead, how do you get them, and what do you do once you are engaged with a lead. This is the second in the series discussing the first question: what really counts as a lead.  5 Types of Leads for Agencies to Pursue 1. SEO and Marketing Generated Prospects These days trying to thrive or even survive on referrals…

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What Link Building Can Do for Your Agency

Chain with one shiny golden link

By Jake Bissaro When search engines like Google evaluate the quality of a website, they use links as part of their analysis. Links back to your website are like internet-age endorsements for your business; when other legitimate sites link back to a blog post or landing page on your website, it reflects well on your agency. If you think getting links could benefit your agency, but aren’t sure how to start, here are a few tips to get you started. Cultivate online partnerships – You only get what you give. Not only do you want to gain links back to…

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A Thanksgiving Feast of Blog Topics for November

Thanksgiving dinner on a table

By Davis VanOpdorp November is a month filled with great holidays and celebrations, and is also when the autumn cold really begins to set in. Your blog can be the guide that gets your readers through the seasonal change. Here are some blog topics you can use in November: The holiday that most people forget about is Election Day, one where everyone has to carve out a portion of their day to go vote. Provide techniques for when to show up and how one should prepare before stepping up to the voting booth. Raking is something we all hate to do,…

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3 Ways to Work with Difficult Customers

Handshake

By Mallory Moretti In the world of customer service, there will be times when the results of conversations with the customer don’t end on a positive note. Whether it is an error on your end or just a truly unhappy person on the other end, it is always imperative to remember that sustaining a relationship with your customer is key. Regardless of their tone or what they may scream at you, it is your job to remain calm and take the conversation in with stride. That is why we have crafted three ways to help you with any of these unruly…

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Frightening Issues to Stop from Plaguing Your Website

mummy with a smart phone

By Maya Johnson The days are getting shorter and the nights are getting longer, and spooky stuff still roams the interwebs as we get closer to Halloween. You may come across a website and cringe at the user experience, or maybe you visited a website and it is still not responsive for your mobile device. Can visitors count on your site to be safe and zombie-free? Here are some treatments to some of the tricky web issues that give users and search engines the heebiejeebies. Your site’s not optimized for different browsers. Whether you’re using Chrome, Firefox, Internet Explorer, or…

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Gobble ,Gobble, Gobble, Up These 15 Social Media Topics for November

Thanksgiving turkey dinner

By Davis VanOpdorp November is the biggest transition from autumn to winter. Here are topic ideas for your social media to help get you and your clients ready for winter: With Thanksgiving being the major holiday of the month, make your followers aware of kitchen perils to avoid and other homeowner liabilities when their houses get a little more crowded. On the topic of holidays, did you know that November 15-23 is National Hunger & Homeless Awareness Week? In the spirit of Thanksgiving, bring to light the growing issue of hunger, and provide information on local soup kitchens and homeless shelters where…

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You’re Giving Free Leads to Your Competition

Computer with red key expert advice

By Ron Mason “How,” you may ask yourself, “am I demonstrating such great generosity?” Chances are, you may not even realize your agency is doing this. In this three-part blog series, we’ll take you through the different ways you could be giving your leads away to your competition. Let’s start with your email marketing efforts. Your email marketing initiative is a newsletter Don’t get me wrong, there’s nothing wrong with newsletters. The problem is that newsletters are largely impersonal (even if your email marketing vendor offers a merge function to insert recipient names). Consider adding more personal and relevant messaging…

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